A CTA for Tourists
Client
Regional Travel Business
This campaign was designed to serve a convention & visitors bureau. There’s been a renewed interest in local & regional travel in recent years due to ease and affordability. Despite this, one local convention and visitors bureau was struggling to attract visitors.
Problem
From attracting local visitors to hosting regional corporate events, the region’s travel business was hurting. Traditional, outmoded marketing and advertising tactics were ineffective.
Solution
Revitalizing the creative and refreshing the SEM was the priority. The team launched a series of new, targeted display ads with compelling visuals. Keyword research was utilized to identify keywords specific to target audiences.
Industry
Travel & Tourism
Business Goals
Build Brand Awareness
Increase Local & Regional Travel
Product or Service
SEM Services
Display
Summary
Both the display and SEM efforts paid off. The display campaign resulted in a 21x lift metric, while the SEM campaign saw an impressive 9.8% CTR. The convention and visitors bureau website has received 53,000 visitors through Q3 of 2023.
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