More Paw Traffic
Client
Pet Food & Supply Retailer
The pet supply shop experienced a notable upswing in foot traffic, online engagement, and heightened interest in recruitment, all of which aligned with the client’s overarching business goals.
Problem
A regional pet food and supply retailer reached out to our team because they wanted to boost their website visits and in-store sales, especially during busy seasons and events. Plus, they were looking to recruit new hires.
Solution
The implemented program encompassed Search Engine Marketing (SEM), Geofencing, and Email Marketing strategies targeting pet owners within a 5-mile radius of each store location, aligning with the client’s objectives. Message content was tailored to reflect the specifics of seasonal sales, events, and recruitment needs.
Industry
Retail
Business Goals
Increase Foot Traffic
Increase Web Traffic
Recruiting
Product or Service
Geofencing
SEM
Email Marketing
Summary
By geofencing competitors, our campaign delivered 791 foot traffic conversions to their 33 locations and served 2,659,442 impressions and 2,876 clicks; a strong 0.11% click through rate. Our annual SEM campaign delivered 31,420 clicks to the site.
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