Views Inspire Grooves
Client
Music Festival
This destination musical experience filled with a mixture of R&B music and comedy, saw incredible engagement with both OTT and email. This audience was eager for an exciting getaway.
Problem
A destination musical experience, wanted to promote its events and performers for an all-inclusive resort-based festival located in a tropical paradise.
Solution
Our strategy using OTT and email was just what was needed for this event to get the word out. We deployed 50k emails, seeing a view rate of 15.78% and a click rate of 2.15%.These targeted efforts ensured the right audience was engaging with this content, and wanting to participate in the fun!
Industry
Live Music Event
Business Goal
Event Promotion
Product or Service
Email
OTT
Campaign Length
4 Months
Summary
With the engagement we had seen from both video and email, we knew that there would be great conversions for this live event. There were 1,073 clicks to the landing page created for the event, as well as 33,667 video completes! Showcasing the interest in the experience.
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