SEO
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking in search engine results. When we talk about SEO, we often talk about “on-page SEO” and “off-page SEO.” Review the content below to learn the difference.
Social Media
Optimization
The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive to search engines like Google and, in turn, more relevant to users searching for specific keywords or topics. On-Page SEO and Off-Page SEO are the two essential components.
On-Page
SEO
On-page SEO involves enhancing individual web pages to achieve higher rankings on search engine results pages. This encompasses optimization of both the content and the HTML source code, allowing for improvements in search visibility. Tactics we use for On-Page SEO include:
- Website Audit
- Keyword Research
- Content Development
- Onsite Content Changes
- Analytics & Reporting
Off-Page
SEO
Off-page SEO comprises all efforts made to influence your search engine ranking that extend beyond your website. This involves tasks like establishing backlinks and engaging in social media. Our primary focus is on the following tactics:
- Business Directory Submission
- Local Business Citation
- Google Business Profile
- Google Posts
- Reputation Monitoring
Search Engine
Marketing
SEM goes by many names: Paid Advertising, Pay-Per-Click, or Paid Search. This digital strategy focuses on increasing your clients’ site’s visibility on SERPS, by using paid search ads to target specific keywords that potential customers are searching for.
Frequently
Asked Questions
SEO is crucial for driving organic (non-paid) traffic to a website. It helps improve the website’s ranking on search engine results pages (SERPs), increasing visibility and attracting potential customers.
Search engines use algorithms to analyze and rank web pages based on various factors, including relevance, content quality, user experience, and authority.
SEO results vary based on factors like competition, industry, and the effectiveness of the strategies. It may take several weeks to months before significant improvements are noticed.
Keywords are words or phrases that users enter into search engines. Proper keyword research and optimization help search engines understand the content of a page, improving its chances of ranking for relevant searches.
Regularly updating content can benefit SEO. However, the frequency depends on the type of content and industry. High-quality, relevant updates are more important than a specific schedule.
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Questions?
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