Sales

Still feeling lost when it comes to sales? Look no further, for we have the sales collateral to help your agency thrive. Schedule a call with our Digital Sales Specialist for additional guidance. You’ll be well on your way to becoming an expert at growing your client roster with the resources below.

Sales

Training

Still feeling lost when it comes to sales? Look no further than Learn Impressorium Webinars for prospecting tips, negotiating tactics, and sales strategies. Review this content and you’ll be well on your way to becoming an expert at growing your client roster.

Full

Digital Products Deck

Check out this customizable document that presents Impressorium offerings, spanning from digital products to marketing solutions. You can confidently present these offerings to clients using detailed slides that explain each product’s functionality and usage.

Sales

Training

Sales

OneSheets

Need sales inspiration? We’ve put together onesheets that target popular industries to help focus your sales efforts. You’ll find marketing options for political campaigns and even advertisers within restricted categories.

Digital Marketing Campaign

Benchmarks

Use this reference for measuring the success of a campaign. Share how it is performing in comparison to these benchmarks.

Digital Marketing Product	Campaign Benchmark
Display / Keyword / Addressable	0.08% – 0.10% CTR
Geofence	0.15% – 0.20% CTR
Pre-Roll Display / Keyword / Addressable	70% Video Completion Rate (VCR)
CTV / OTT	85% VCR to 90% VCR
Streaming Audio	90% Completion Rate
Search Engine Marketing (SEM)	3.17% CTR (across all industries)
YouTube	40% – 50% VCR

Creative Specs

OneSheet

Do you need to know the creative specs for your clients’ digital campaigns? Review this one sheet that lays out the different formats, sizes, etc. for each type of creative such as video, audio, and display.

Product

OneSheets

Download OneSheets for our Paid advertising products. Customize with your branding by adding your logo. Change colors and fonts. Even add pricing if that makes sense for your sales pitch.

Service

OneSheets

Need to pitch one of our Digital Services? Download these Social and SEO OneSheets for details of both the offering and our new pricing breakdowns. Find quick overviews of our Web and Email services too.

Still Have

Questions?

Submit a support request! We’ll be able to answer your questions best, by sending them to the appropriate team.